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Your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website. By accessing our site and using our services, you agree to the terms of this Privacy Policy.

 1. Information We Collect
We collect personal information that you provide directly to us when you create an account, make a purchase, subscribe to our newsletter, or contact our customer service. This information may include:

- Personal Details: Name, address, email, phone number
- Payment Information: Credit card or payment details (processed securely)
- Account Information: Username, password, and purchase history
- Browsing Information: IP address, device information, and browsing data collected through cookies

 2. How We Use Your Information
We use the collected information for several purposes, including:

- Order Processing: To process your purchases and manage transactions.
- Customer Service: To respond to inquiries, provide support, and assist with any issues.
- Personalization: To tailor our website and services to your preferences.
- Marketing: To send you promotional content, offers, and updates (with your consent).
- Improving Services: To analyze website traffic and improve the performance of our services.

 3. Legal Basis for Processing
We process your personal data based on:

- Contractual Obligations: To fulfill our contract with you, such as processing your orders.
- Consent: When you subscribe to our newsletter or opt-in to receive marketing communications.
- Legitimate Interests: To improve our website, prevent fraud, and secure our systems.
- Legal Compliance: When necessary to comply with applicable laws and regulations.

 4. Information Sharing
We may share your information with third parties only when necessary for:

- Service Providers: To manage payment processing, order fulfillment, and customer support.
- Marketing Partners: With your consent, to send promotional content or targeted ads.
- Legal Compliance: To comply with legal obligations, prevent fraud, or enforce our policies.

 5. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

 6. Your Rights
Under GDPR and other applicable laws, you have the right to:

- Access: Request a copy of your personal data.
- Rectification: Correct any inaccuracies in your personal information.
- Deletion: Request deletion of your data under certain conditions.
- Restriction: Limit the processing of your data in specific situations.
- Data Portability: Receive your data in a structured, commonly used format.
- Withdraw Consent: Opt-out of marketing communications or withdraw consent at any time.

 7. Security
We implement appropriate security measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, please note that no data transmission over the internet is 100% secure.

 8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience on our site. For more details, please refer to our Cookie Policy.

 9. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website with an updated date.

 10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at support@phaedraskin.com.